Overview
Connecting millions to the world—and employees to smarter work
Booking.com is a leading digital travel company that makes it easier for everyone to experience the world by connecting millions of travelers to memorable experiences, transportation options, and places to stay.
Partnering with hotels, places, and airlines, Booking.com enables properties worldwide to reach a global audience and grow their businesses.
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Before Glean
The search that finally worked
Before Glean, Booking.com juggled numerous workplace applications and dealt with inefficient information access—resulting in stale data, inefficient collaboration, and reduced productivity.
They needed a scalable search and AI solution that helped them solve these problems while adhering to strict security and GDPR requirements. They tried several other search solutions, but none did the trick.
That’s why they chose Glean.
With Glean

Faster content, higher impact
Booking.com creates promotional videos for its many partners, but the volume of videos they needed resulted in backlogs and delays. They used Glean to accelerate the video script creation process without losing the content and context.
Glean’s AI and search platform helped them keep up with the pace of business, critical revenue events, and production deadlines—reducing creation time per video from 8 to 2 weeks, while increasing output from 2 to 5 videos per month.

Answers in an instant
IT technicians at Booking.com used to spend up to 10 minutes per ticket finding the right information to answer them.
By enabling technicians to query their needs in natural language and find answers instantly, resolving tickets with Glean now takes little to no time.

AI that works—company-wide
Booking.com knew that it wanted to integrate AI further into its strategy and workflows. Glean provided the perfect gateway. Quick to set up and easy to use, Glean became the first AI platform adopted company-wide at Booking.com.
Employees were introduced to task automation, prompt creation, and agent customization—all through natural language, making early AI literacy practical and accessible.

Future
What’s next for Booking.com
For a customer-focused organization like Booking.com, customer feedback and research are critical for success. That’s why they created the Research Craft Insights Bot through Glean to provide teams with fast, curated access to customer insights. In the future,
Booking.com plans to expand this agent’s capabilities to perform additional capabilities like indexing over 500,000 open survey responses received every month—consolidating insights across multiple sources, and making it all accessible through a personalized, powerful, and scalable tool.
Future
With nearly the entire company leveraging Glean’s search and work AI platform to accelerate their work, Zillow has built an AI-forward culture capable of driving better decision making, automating repetitive tasks, and spending less time than ever on manual search and question answering.
Moving forward, they’re better positioned than ever to focus on delivering exceptional customer experiences for their millions of everyday users.


