How sales teams can use Glean Apps and Glean Actions for competitive analysis and enablement

With Glean Apps and Glean Actions, Glean Platform users can make the most out of a no-code environment to build custom AI assistant, copilots, chatbots, and agents. Streamline and automate day-to-day workflows, while staying within the apps you love move and the large language model (LLM) of your choice. 

Sales teams can make great use out of Glean Apps and Actions—in this blog, we’ll be looking at how they can conduct comprehensive competitive analyses and enable other team members with the click of a button. 

Understanding the competition—instantly

Understanding competitors is essential for sales employees as it allows them to position their product more effectively within the market. By gaining a comprehensive understanding of their main competitors, sales employees can better highlight the unique advantages of their own products during sales pitches and presentations. Additionally, this knowledge helps them anticipate and address potential objections from customers based on competitor information. 

Sales employees can use this information to enhance their sales strategies, improve customer engagement, and ultimately drive sales growth. A Sales Enablement Agent tool created with Glean Apps can facilitate this process. Sales employees can input specific competitors or industry keywords, and the agent will leverage Glean's intelligent search capabilities to gather relevant information from various sources, including market reports, news articles, social media, and internal documentation.

Once the analysis is complete, employees can use Glean Actions to effortlessly send the results via email to a coworker. This ensures that the entire sales team is equipped with up-to-date competitive intelligence, shared directly through Glean's integrated communication tools. This process saves time and enhances the team's ability to position themselves quickly in a rapidly changing, competitive market.

Customized AI experiences for enterprise workflows

There are many other ways for enterprise workers to use Glean Apps to create custom AI assistants, copilots, chatbots, and agents to do great work. Discover more ways to make enterprise AI work for you in our latest whitepaper, or sign up for a demo to learn more about Glean.