AI is reshaping marketing, helping teams generate fresh content ideas, streamline workflows, and personalize customer experiences. AI marketing prompts are more than a trend — they are a tool for driving real results.

By tapping into AI-driven insights, marketers can build smarter campaigns and refine messaging. The key lies in leveraging AI-generated suggestions to enhance creativity while maintaining strategic alignment.

The role of AI in modern marketing

AI takes care of repetitive work so marketers can focus on strategy. By analyzing large volumes of data, AI identifies customer behaviors and preferences, helping businesses develop more effective marketing strategies.

Key applications include:

Content creation: AI tools suggest content ideas, optimize SEO, and ensure relevance.
Chatbots: AI-powered assistants enhance customer engagement and provide 24/7 support.
Predictive analytics: AI forecasts customer behavior, enabling more precise targeting and decision-making.

These applications enable companies to save time and reduce human error, leading to improved marketing outcomes.

Strategic AI deployment

For AI to have real impact, it needs to be aligned with clear objectives, fueled by quality data, and used to create personalized experiences. When done right, AI helps marketers move faster, make smarter decisions, and drive better results.

Aligning AI with marketing objectives

To successfully leverage AI, organizations must align it with their specific goals. Identifying key performance indicators (KPIs) helps ensure AI tools drive meaningful impact, such as improving customer engagement, increasing lead generation, or boosting conversions.

Data-driven decision making

AI thrives on high-quality data. A solid analytics framework helps teams identify trends and act on insights. For example, combining customer feedback with sales data offers a clearer picture of product performance, leading to more effective campaigns. This approach allows marketers to adjust campaigns responsively and strategically.

Personalization strategies

AI enables hyper-personalization by analyzing user behavior and preferences. Marketers can create customized content, targeted email campaigns, and personalized product recommendations that increase customer satisfaction and loyalty. AI solutions enable marketers to segment their audience accurately, ensuring that messaging resonates with the right people.

Furthermore, machine learning algorithms continuously adapt to new data, refining personalization over time. This dynamic capability ensures that marketing efforts remain relevant and impactful as customer needs evolve.

25 AI prompts for marketing

AI prompts for research & market insights

1. Define your ideal customer

Understand your audience better by crafting detailed personas.

Who is our ideal customer? List their demographics, interests, challenges, and how [your product/service] solves their problems.

2. Conduct competitor research

Identify your competitors' strengths and weaknesses.

Who are our top three competitors in [your industry/niche]? Analyze their [content strategy, website design, or social media presence] and list opportunities to differentiate.

3. Clarify your unique value proposition (UVP)

Craft a compelling statement that sets you apart.

What makes [your product/service/brand] unique compared to [competitor]? Write a one-sentence UVP highlighting [key benefits, unique features, or outcomes].

AI prompts for content & brand storytelling

4. Find your storytelling angle

Leverage storytelling to make your brand relatable.

Write a story about how [your product/service] helped a customer solve [specific problem]. Highlight their journey before, during, and after using our solution.

5. Build a case study framework

Showcase your success with detailed case studies.

Create a case study outlining how [your company] helped [client name] achieve [specific result] through [strategy or service].

7. Establish your brand voice guide

Define your tone and style for consistency.

Describe our brand voice in three words. Write examples of how our brand communicates in [social posts, emails, and blogs].

AI prompts for SEO & digital strategy

8. Plan your SEO keyword strategy

Optimize your website for search engines.

List 10 high-traffic keywords related to [your business/industryDevelop a content plan around each keyword.

9. Turn FAQs into content ideas

Generate content based on your audience’s most common questions.

List 10 frequently asked questions [your audience] have about [your industry/niche/product]. Turn each question into a blog, video, or social post idea.

10. Write a video script

Plan engaging video content.

Create a script for a 30- or 60-second video that highlights key features, benefits, and a CTA.

11. Plan a seasonal marketing campaign

Leverage seasonal trends for promotions.

Develop a marketing campaign for [specific holiday/season]. Include [offer ideas, relevant hashtags, and visuals] to connect with our audience.

12. Analyze competitor ads

Study competitor ads for inspiration.

Review 3 ads from [competitor name]. Identify headlines, visuals, and offers that stand out and brainstorm how to adapt them for our brand.

13. Outline a blog post

Create SEO-optimized blog content.

Create a structured outline for a blog on [your topic]. Include an introduction, key points, and a CTA.

AI prompts for engagement & conversion tactics

14. Craft a targeted email campaign

Design personalized email campaigns.

Write an email sequence for [specific audience segment]. Include a welcome message, product benefits, and a clear CTA.

15. Test ad copy variations

Experiment with your paid ads.

Write three variations of ad copy for [your product/service]. Test different headlines, CTAs, or value props.

16. Plan an influencer collaboration

Work with influencers to expand your reach.

Identify five influencers in [your industry]. Plan a partnership with product reviews, giveaways, or sponsored posts.

17. Develop a free lead magnet idea

Attract leads with valuable resources.

Plan a free resource for [audience], such as [an ebook, checklist, or webinar] on [specific topic]. Describe its content and promotion strategy.

18. Structure a webinar

Educate your audience with webinars.

Outline a webinar on [topic]. Include key discussion points, Q&A sessions, and promotional strategies.

19. Plan a product launch

Execute a successful product launch.

Develop a product launch strategy for [your product] that includes teaser campaigns, influencer collaborations, and launch event ideas.

AI prompts for customer retention & community building

20. Improve customer retention

Keep your current customers engaged.

List five ways to retain customers using loyalty programs, personalized emails, or exclusive offers.

21. Collect customer feedback

Learn what your audience thinks.

Create a five-question survey to gather feedback on [your product or service.]

22. Encourage user-generated content (UGC)

Encourage customers to share content about your brand.

Launch a campaign asking users to share photos or videos of them using [your product/service]. Offer incentives.

23. Create a local marketing plan

Target nearby audiences effectively.

Develop a marketing plan for [your local area]. Include [local SEO, community events, and partnerships with local businesses].

24. Write an onboarding email sequence

Welcome new customers effectively.

Develop a three-email sequence to onboard new customers of [your product/service]. Focus on [welcome message, tips, and benefits].

25. Build a niche community

Foster a strong, engaged community.

Plan a community for [your niche/audience] using [platform, ex: Slack, Facebook]. List 3 ways to provide value through discussions, resources, or events.

Introducing Glean's prompt library — the ultimate solution for organizations looking to harness the power of AI! From marketing to HR, finance, sales, and operations, our library provides ready-to-use prompts tailored for every department. With Glean, you can streamline workflows, boost productivity, and make smarter decisions every day.

Back to all stories

Work AI for all.

Get a demo

25+ AI prompts for Marketing in 2025

Table of contents

AI-powered marketing: 25 prompts to inspire your strategy